The success or failure of the 2007 Juno Awards show rests pretty much entirely in the hands of its host, Nelly Furtado.
So it only makes sense for the host broadcaster to parade their star in front of the media for the obligatory pre-Juno news conference.
These things can backfire though. At last year’s news conference, Pamela Anderson managed to confirm her dumb blond image by calling Cold Play and The Black Eyed Peas her favourite Canadian bands (a friend at the side of the stage pointed out to her that they weren’t Canadian).
Things were different Saturday morning at the plush Bessborough Hotel in Saskatoon when Nelly came out to meet the press. Dressed in an elegant high-waisted black dress and silver pumps, Nelly radiated class and she answered the softball questions sent her way with honesty and considered opinion.
“Who do you want to win at the Junos?” was the first one tossed toward the Victoria native.
“I’d like to see (Blue Rodeo’s) Jim Cuddy take one home,” she replied. “Or k-os. I’m also a big fan of Malajube, that group from Montreal.”
About hosting: “I have to admit it’s been really stressful, but a good kind of stressful. I put a lot of thought and energy into it. It’s really important to me ... It’s really different from performing. I think performing will be the most relaxing part of the evening for me ... I’m serious about it being a fun night for everyone. That’s about the only thing I’m serious about.”
About the Canadian music scene: “I’ve now live in Toronto and I don’t take this artistic community for granted for one second ... There is a real artistic community in this country and I feel it more than ever when I attend the Junos. This is my fourth time attending.”
About stardom: “It’s a lot less glamorous than what you dream about of when you’re (a teenager) singing in your bedroom.”
About Saskatoon: “It’s such a cliché, but I really feel like I’m in the heartland of Canada. It’s really grounding ... (pause) ... and I feel it in my soul.”
About false rumours of her having an affair with basketball star Steve Nash (whose name is contained in the lyrics of her hit single Promiscuous): “I was really proud to include Steve in my song. I’m a proud hometown girl and Steve is from Victoria too.”
Eventually the tough question had to be asked. How did she feel about CTV’s double flip flop this week on the timing of the Junos, first knocking them out of prime time to a 10 p.m. start and then reversing the decision back to 7 p.m. Nelly explained that she wasn’t part of the decision. It wasn’t hers to make. She was, however, impressed by the anger it provoked across the country.
“I think it is great that people were so passionate about it,” she said.
At this moment John Brunton, executive producer of the Juno TV broadcast, stood up to defend CTV and lashing out at media types who criticized the initial time change as unpatriotic. Brunton noted that the last thing CTV wanted to do was run the Junos up against the hugely popular CBS reality show, The Amazing Race.
“All that anybody wanted to do was maximize the numbers of Canadians watching Canadian music. I think this controversy has been ridiculous.”
Sure, John. But nothing boosts ratings like a good jolt of controversy.



